Toyota
New York City - 2024
We collaborated with Toyota and @simonsits to create a heartwarming campaign during Toyota's 2024 December Sales Event.
The project highlights the story of Bo, an NYC shelter dog, as he embarks on a journey from the shelter to his foster family in the 2025 Toyota Camry SE.
Through storytelling and authentic moments, the campaign aligned Toyota’s message of connection and care with a cause that matters.